Strategy
Manifesto
Our story
An emotive story that sets out our beliefs and intentions as a brand.
We believe sport is good for the soul. It has the power to bring out the best in us.
Raise people up.
Break barriers down.
Turn a team of 11 into a team of 4 million.
We believe anyone can benefit from sport.
So we’re building a space to empower each new generation of fans, athletes, analysts and die-hards.
A space for the sports with big audiences or big ambitions. A space that makes legends feel like locals and locals feel like legends. A space where everyone belongs, united by the love of the game.
We believe sport can connect the whole world, so we connect the whole world to sport.
Proposition
Our what
What we do practically, and the unique value it offers our users
We’re a leading provider of advanced sports insights. We turn complex data into instant understanding for fans and followers of every sport, everywhere.
Mindset
Our how
How we behave and deliver as a brand; a shared way of thinking, acting and being.
Love the game
01
And we don't just mean sports. From designers to developers, we're obsessed with our craft.
We take a huge amount of pride in doing things right so we don't cut corners or take the easy route: we leave everything out on the field.
No finish line
02
We never stand still, never settle for second best. We are unstoppable.
We're deeply curious and naturally competitive, so we're always searching for new ways to explore, innovate and improve everything we do.
Win together
03
We lift each other up, help each other out and share our victories as a team.
Whether it's perfecting our UX or supporting our staff, we make sure every voice is heard and respected. Because tech is valuable, but people are priceless.
Mission
Our why
Our greater purpose and reason for existing; what we want to achieve in the world.
We believe
Sport brings people together.
Sense of community, belonging.
Core belief that sport is a positive force.
sports can connect
the
We're here for the whole world, because we believe sports are for everyone.
whole world,
so we
Speaks to a literal tech connection AND the way your insights connect people more deeply to their passion.
connect
the
Inclusive, for everyone, open and accessible.
whole world
to
Kept open, about ALL sports, all levels, all interests.
sports.
Read more
Sport brings people together.
Sense of community, belonging.
Core belief that sport is a positive force.
We're here for the whole world, because we believe sports are for everyone.
Speaks to a literal tech connection AND the way your insights connect people more deeply to their passion.
Inclusive, for everyone, open and accessible.
Kept open, about ALL sports, all levels, all interests.
Summary
For all sports & sports for all.
We’re here to give everyone a space to follow, play and live the game they love.
01
Love the game
02
No finish line
03
Win together
We’re a leading provider of advanced sports insights. We turn complex data into instant understanding for fans and followers of every sport, everywhere.
We believe sport is good for the soul. It has the power to bring out the best in us. Raise people up. Break barriers down.
Turn a team of 11 into a team of 4 million.
We believe anyone can benefit from sport.
So we’re building a space to empower each new generation of fans, athletes, analysts and die-hards.
A space for the sports with big audiences or big ambitions. A space that makes legends feel like locals and locals feel like legends. A space where everyone belongs, united by the love of the game.
We believe sport can connect the whole world,
so we connect the whole world to sport.