01

Strategy

Manifesto, Proposition, Mindset, Mission, Summary,

Manifesto, Proposition, Mindset, Mission, Summary,

Manifesto, Proposition, Mindset, Mission, Summary,

Manifesto, Proposition, Mindset, Mission, Summary,
02

Tone of voice

Principles, Messaging, In use,

Principles, Messaging, In use,

Principles, Messaging, In use,

Principles, Messaging, In use,
03

Brand overview
04

Logo

Logomark, Logotype, Lockup, Partnerships, Pattern, App icon,

Logomark, Logotype, Lockup, Partnerships, Pattern, App icon,

Logomark, Logotype, Lockup, Partnerships, Pattern, App icon,

Logomark, Logotype, Lockup, Partnerships, Pattern, App icon,
05

Type

Sofascore Sans, Hierarchy,

Sofascore Sans, Hierarchy,

Sofascore Sans, Hierarchy,

Sofascore Sans, Hierarchy,
06

Colour

Primary, Secondary, Tertiary,

Primary, Secondary, Tertiary,

Primary, Secondary, Tertiary,

Primary, Secondary, Tertiary,
07

Iconography

Anatomy, Sports library, Functional, In use,

Anatomy, Sports library, Functional, In use,

Anatomy, Sports library, Functional, In use,

Anatomy, Sports library, Functional, In use,
08

Rating

System, Sizing, In use,

System, Sizing, In use,

System, Sizing, In use,

System, Sizing, In use,
09

Data visualisation

Style, Types,

Style, Types,

Style, Types,

Style, Types,
10

Data textures

Types, In use,

Types, In use,

Types, In use,

Types, In use,
11

Infographics
12

System

Grid, Type, S Frame,

Grid, Type, S Frame,

Grid, Type, S Frame,

Grid, Type, S Frame,
13

Art direction

Principles, Style guide, Texture application, Examples, Photographers,

Principles, Style guide, Texture application, Examples, Photographers,

Principles, Style guide, Texture application, Examples, Photographers,

Principles, Style guide, Texture application, Examples, Photographers,
14

Illustration

Style, Moodboard, Dimension,

Style, Moodboard, Dimension,

Style, Moodboard, Dimension,

Style, Moodboard, Dimension,
15

Motion

Principles, Logo, Typography, Iconography, Data textures,

Principles, Logo, Typography, Iconography, Data textures,

Principles, Logo, Typography, Iconography, Data textures,

Principles, Logo, Typography, Iconography, Data textures,
16

In action

UI, Social, Campaign, Merch, Trophy, Spaces,

UI, Social, Campaign, Merch, Trophy, Spaces,

UI, Social, Campaign, Merch, Trophy, Spaces,

UI, Social, Campaign, Merch, Trophy, Spaces,
17

Asset Library

Assets,

Assets,

Assets,

Assets,

Sofascore Guidelines

INDEX

UI
Social
Campaign
Merch
Trophy
Spaces

In action

UI

01

Social

02

Campaign

03

Merch

04

Trophy

05

Spaces

06