Logo

Our logomark is at the center of our brand. Bold, minimal and abstract create a sense of timeless confidence.

The two opposing frames represent Sofascore’s objective lense through which we analyse every sport through every angle. The two angles lock together to form the Sofascore ‘S’ mark.

The clear space defined helps keep other graphics at a safe distance. The diagrams show the correct amount of space that should surround the logomark when used on it’s own.

To ensure readability of the logomark it should not be used below these specified sizes.

The logotype is created from our crafted Sofa typeface.

We add the Trademark symbol to provide an extra touch of power and balance.

The combination of our logomark and logotype composes our logo.

The two elements can also live alone when needed.

The diagrams show the correct amount of space that should surround the lockup. Not accompanying text or logos should appear in this area.

In a partnership or co-branding context, prioritise the use of the black & white version of the logos.

A vertical line can also be used to separate the logos between them in a structured way.

A graphic pattern allows you to build upon the expression of the visual identity.

These are secondary brand assets, so we don’t use them often. They’re useful as backgrounds, in physical spaces or on merch to add a little extra brand presence.

The square ‘S’ mark creates an app icon that stands out for its minimal boldness.

Our go-to would be the blue background & white mark but we can also use it in any of our brand combinations.